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For us, Irishness extends beyond where we're born, and instead, should be viewed as where we contribute and add real value. This is more important now than ever before as our stores and local teams work to support their respective communities as best that they can during these difficult times.
Our teams up and down the country deserve a huge amount of credit for the service they have provided to their communities over the last year in what were unprecedent circumstances, showing what can only be described as Irish spirit.
At Homevalue, our sense of commitment to the community is what Irishness is all about and it is a true testament to our heritage and our determination to prevail.
These unique values brought on by community spirit should be celebrated and championed as part of the fabric of being Irish, and we in Homevalue are determined to play our part.
Numerous pieces of emerging research highlight the importance of buying Irish as well as the appetite among consumers to buy Irish and support Irish businesses.
The Big G from Guaranteed Irish, which will now be visible on our websites and throughout all our stores, will allow customers to shop at Homevalue stores safe in the knowledge that they are not only supporting their local business but also a local business that provides local employment.
